If you’re struggling to see the benefits of internet marketing, or don’t know why it would be beneficial to your business, you’ve come to the right place. In simple terms, the internet is the largest audience that your business has access to, so it’s a wasted opportunity if not seized.
Simply, it represents your company – it’s your stage, your microphone, your lead generator, or at least it should be.
There’s many things to consider. The user experience –do you make it easy for your customer to navigate your website? How many clicks does it take to get to what they want to know? When they get there are you telling them enough to make them keen, but not too much to stop them from calling?
Having the right website encompasses many different tasks. It’s not all about the design, colour palette and elegance that it reaps, although often it does help.
If you use a web design agency that simply have no commitment to the background of your website, it’s beauty will remain in all its glory, somewhere near page 37 of Google. There’s no point putting on a tremendous show if there’s no one around to see it, right?
But it’s not showing on Google results
Well the truth is, it probably is. But if there’s a vital ingredient missing, it won’t appear where you want it to and it won’t generate the interest you demand.
Search Engine Optimisation (SEO) is the magic ingredient that determines whether your website is liked by Google, or not. We won’t bog you down with the detail, but it’s written in the background, in the content that you post and in the pictures that you add –it’s everywhere throughout your website. It’s the behind the scenes, the event coordinator, that gets your show to the right venue, where people are ready to see it.
You don’t need to worry too much, there’s experts out there (like us) who are genuine geeks and love it!