How hashtags positively impact your LinkedIn posts

Hashtags for LinkedIn

What are hashtags? What do they do? How should I use them to promote my business?

Hashtags are a way of categorizing and searching for posts on social networks. They also have the power to expand your reach, but there’s a right and wrong way to do just that!

Using the same hashtags limits reach as only the same audience is exposed to it. Using branded or niche hashtags with little or no following have literally no effect.

Here’s the short version of what you need to do.

1) Research hashtags that relate to your industry or niche, and check they have a good following.

2) Use at least three hashtags per post to increase reach, but more is better so try using 10-20. This will help increase the number of views from LinkedIn members outside of your following.

3) Use a mix of three types of hashtags [1] Post subject, [2] Target audience, [3] Popular hashtags.

And remember

Hashtags only work in an original post. If you include them in post edits or comments they will not get included in any search. This may change but for now, they do not work. They do however work when sharing when you add a comment and fresh hashtags.

How to use hashtags for maximum impact

Social is all about reaching out and engaging with your target market, and LinkedIn is the ultimate B2B platform. Hashtags, when used correctly, share your message outside of your followers and help you reach a wider audience.

When using hashtags on LinkedIn, it’s important to research the right ones and make sure they have a good following.

#Type 1 – Post Subject

Find the hashtags that directly relate to the subject of your post. For example; if someone needs advice about raising capital as an entrepreneur or starting up their own company, they might search or follow #crowdfunding or #businessfinance, which means if you post something related to crowdfunding, people who need this information can find it easily!

#Type 2 – Target Audience

Think about and target your customers! This is often missed, but if your product or service is most useful to graphic designers – they would most likely be following #GraphicDesign (4,981,580 followers) #DesignerLife (613 followers) #GraphicDesignTips (135 followers)

#Type 3 – Popular Hashtags

What’s trending, what are the most popular hashtags on LinkedIn? Popular Hashtags on LinkedIn have low competition and high exposure.

Don’t use branded terms

Not all Hashtags are going to work for LinkedIn marketing. If you use a brand term like #AlkalinePower (Energizer Batteries) there are zero followers for this term, and it’s very unlikely to get searched. You need to think like an SEO and discover the right keywords.

More is better

There are no limits to the number of hashtags that can be added to each post. The most we’ve ever seen on a single post is 170 unique hashtags. We’re not saying this is the best approach, but more is better. We recommend 5-20 so long as they work well with the post message.

#Hashtag Research

Build a spreadsheet of the best Hashtags for your business. If your business covers multiple services, create separate lists for each service.

  1. Use the search bar and start typing, starting with a #, and watch the suggestions.
  2. Do not hit enter, click on the actual suggestion. If your hashtag does not appear, it has zero following.
  3. At the top, you’ll see how many members are following.
  4. Compare which Hashtags have the most followers for any given term like #Leader, #Leaders or #Leadership ??

Doing your homework will make a huge difference to your LinkedIn marketing success. And don’t forget to share your research with everyone in your business. Every employee is a brand ambassador for your business on LinkedIn.

Following hashtags

All LinkedIn members can follow Hashtags to make their feed a lot more interesting. Members that do, will see in their feed posts relating to their chosen Hashtags.

If you want to find hashtags to follow, use the search bar:

  1. Enter the hashtag you’d like to find in the search bar on the upper-left corner of the page, for example, #TimeManagement.
  2. Do not hit enter, you must click a suggested hashtag, it will take you to the hashtag’s feed where you can see content related to the hashtag topic.
  3. Click the Follow button at the top.

Wrapping up

How the algorithm works is not fully explained, however, the Hashtag posts we have seen in our own feeds have at least 6 reactions plus at least 2 comments. Clearly to get shared you need some level of engagement.

If you get the formula right, and by always using Hashtags your posts could reach thousands of people, very quickly and for free.

Like this article?

Share on linkedin
Share on LinkedIn
Share on twitter
Share on Twitter
How hashtags positively impact your LinkedIn posts
AI Tools for Digital Marketing

AI tools for Digital Marketing

Artificial intelligence (AI) has made substantial gains in the digital marketing industry over the last couple of years, with AI-powered content generation playing a significant

Read More