How to use Google Search Console to create high performing content

Generating new B2B content ideas can feel like a challenge.

If you’ve found yourself staring at a blank screen, with no idea where to start, then this blog could help give you a kickstart. 

In this post, I’ll talk you through how you can use Google Search Console to fuel your content engine so you never run out of ideas again!

Access your Google Search Console account

To get started you need to make sure you’re set up with the correct access for your website’s Google Search Console account. If you’re a freelancer, this may be something that you need to request from your client but if you’re working as part of an in-house team you should be able to get access from whoever looks after your website if you haven’t already got a login. 

If you don’t yet have Google Search Console linked to your website, this useful guide from Semrush explains how you can get the two connected, it’s simple to follow and only takes 5 minutes. 

When you’re set up and verified you should be able to see your website on the left-hand menu, like our example below: 

google search console

Analyse your search queries

The queries tab on Google Search Console is where you can find a breakdown of keywords and phrases that people type into Google that make your website appear. It tells us what people are looking for and which specific part of our website aligns with that topic. 

Common search queries you’re likely to see in this list include your company name and variations of that. This will be people directly searching for your company.

Using one of our client’s eve Networks as an example, some of their top queries include:

  • WLR withdrawal 
  • hosted voice
  • wholesale SIP trunking 
Let’s dive into how we can take these search queries and use them to generate content ideas.

How can we use queries to generate B2B content ideas?

Your search queries tell you what information people want from you when they land on your website. Take pointers on what your audience is interested in and use those keywords as a basis to start your content ideas. 

For example, if we look at eve Networks’ top query of ‘WLR withdrawal’ this tells us that people are searching for information relating to this topic. Now although we may already have a core page that covers this topic can we do anything to take this one step further and make it even more valuable and informative for our audience? 

One way of doing this is taking that search term and putting it back into your Google search, here’s why…

 

Google search console, B2B content ideas

Just like we’ve shown above, when you put the search term into Google it will show you related terms that people search. 

This is your content gold!

Take these questions and turn them into your own blog posts. 

This is the information that your audience is looking for and if you can be the source of knowledge that answers those questions, that becomes a way of building brand trust. You start to build recognisable expertise related to that particular topic. 

To get the most out of this you can even break it down into individual blogs. Take the example used above, we can easily take each of these questions and build them out into 2 or 3 blog posts, which could then convert into 7 or 8 social posts. All that content from one search query!

Applying this to create B2B content ideas

By applying this approach to your top 10 or 20 search terms you could potentially create a hundred different blog ideas, which can then translate into even more social posts. 

What’re you waiting for, go take a look at your Google Search queries and get writing!

Need some help getting started? That’s what we’re here for drop us a message

Meet the writer

Beth’s our big-thinking, brilliantly creative problem solver. Her love for marketing and big, boundless energy make a pretty perfect recipe for a Campaign Manager. She won’t rest until you get the results you want.

Beth’s easy to chat to and has a natural way of helping people understand their customers and their market better. This helps her create meaningful marketing campaigns that don’t just look good, they hit the spot.

Meet the rest of the revvd team.

Beth Swarbrick, Campaign Manager, revvd

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