Your strategy realised though beautiful Design
We recognise that each company has its own style and goals, so it’s important to reflect this online. By taking the time to define how your brand should be represented, we create designs that positively reflect who you are as a business.
UX design thinking entails generating ideas for solutions, creating prototypes, and then testing them. By understanding your dialogue, we construct a clear user experience that will align with your business.
Knowing your business is important, but knowing who you’re targeting is just as essential. Customers online behave differently to those offline. Nowadays, the customer journey is likely to take many twists and turns as they research products online before choosing where to spend their money. This means you need to build a website that connects across all levels.
Awareness: If someone doesn’t know about you yet they won’t be able to become a customer no matter how great your site or product is. How you choose to reach out to new customers, the message on your website needs to match, the design needs to match and the visitor needs to know who you are and what you do as soon as they land.
Interest: Once someone knows about your brand, it’s important that their interest is piqued enough for them to take the next step. This often includes creating different kinds of content for social media followers and email subscribers because of where they are in the buying cycle.
Consideration: At this stage of the funnel, customers are actively looking for a business like yours – so you need to make sure they have all the facts, they can trust your brand, and are confident that you’re the right company for them. The information on your site will need to demonstrate the unique value of your product or service.
Conversion: We want people who visit your site to become customers! To do this, you need good design that communicates the right message and encourages visitors to take action. It sounds so simple but getting it right takes time and effort.
Websites can handle a lot of the heavy lifting across company’s various business functions when planned the right way. By engaging all departments in the planning stage, your website will provide the digital experiences that help your business grow.
Marketing objectives are to increase visitors, engage prospects, generate leads, and re-engage existing customers. A website needs to be fast and easy to update, and be able to create new marketing campaigns at speed.
Sales teams use the website to close sales by validating and supporting products and services. The website needs to have the right amount of technical content to support the decision making process.
Customer support aim to improve customer satisfaction through better service often requiring user guides and product manuals. A hub of information that can be updated as needed, helping customers to learn or resolve issues on their own.
I.T. need to meet security, performance and scalability requirements as well as as seamless integration with your Customer Relationship Management (CRM) software and service desk technology to help enterprises manage their customers more efficiently.
Your digital agency should be able to help you plan and execute a digital strategy that fits into your overall business goals, whether it’s simply to get more enquiries or increase sales across all channels, or more complex that might involve digitalising your customer support or moving to digital-only model.
The digital world moves fast! Being able to react, and make changes needs to be at the core of your digital strategy. You need a website that can be easily updated. Content that can be added, removed or edited at short notice, product details and prices that can do same.
With a strong foundation in digital design, as your digital agency we will be able to work in short sprints, with agile methodologies to ensure you can launch new concepts and products in weeks not months – reducing the time to market.
With a strong understanding your business and market, we advise on technical capabilities are needed to make everything work together as a unified marketing solution.
Design is about more than just aesthetics – it’s about solving problems. To achieve this we work closely with you through every step of the process, right from your initial digital strategy workshops, website audits and digital plan creation all the way through to launch, and beyond.
WHAT WE DO
How do we work?
You probably have questions about the details of how we can work together.
Instead of keeping them a secret and making you call us to find out, we’re happy to share them with you. We keep a running list questions people generally have about how this program works. Some of these questions include:
- Do you outsource your writers or do you have in-house writers?
- What do we need to provide to make this happen?
- What is the difference between a digital strategist and a web developer?
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What are hashtags? What do they do? How should I use them to promote my business? Hashtags are a way of categorizing and searching for