PR or public relations is a marketing discipline that utilises communication strategies to build a favourable relationship between a business/person and their audience.
Often PR campaigns will seek to boost brand awareness through the media, whether that’s traditional print publications and/or social media channels like Instagram.
B2B PR differs from consumer PR in the same way it differs across every other marketing activity – the audience you are communicating with is different. Instead of targeting an average member of the public, you are focussing on other businesses within a given industry.
What is the outcome?
A good B2B PR campaign should:
- Raise awareness
- Build trust
- Establish the business as an industry leader
- Manage the business’s reputation (especially important during a crisis)
Which in turn should lead to increased sales!
How does it work?
Nowadays PR has many avenues of communication, but we’ll break it down into the main ones:
- Media relations: securing coverage in industry publications
- Content: creating valuable/insightful assets such as white papers & reports that the target audience will engage with
- Events: industry events help raise awareness and increase engagement, they’re also very effective at positioning a business and/or the C-Suite as thought leaders in a sector
- Social media a strong social presence on B2B platforms like LinkedIn will cultivate a community and increase business connections
PR is one of those disciplines that every business will need at some point in its life cycle. For more niche and smaller businesses, it’s likely PR is an outsourced, intermittent activity, that can be turned on and off as and when the business needs it, which is where agencies like revvd come in! We can help create a buzz around an exciting new product launch, or ensure the right people know you’re attending an industry event. Simply contact us here for a no-pressure chat.
