This guide will talk you through all the LinkedIn design specs you need to know.
We all know what it’s like trying to remember the right social media design specifications for each platform. When you’re running social media accounts for a business, you always want to optimise your posts to match the platform to give your posts the best chance of performing.
To help you out, our Designer Alice has put together a guide for LinkedIn design specs so you’ll never have to hunt around looking for them again.
Bookmark this page so it’s easy to find when you need it!
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LinkedIn company page specifications
The LinkedIn image dimensions for your business pages.
|
Design aspect |
Minimum size |
Recommended specs |
|
Profile image |
268px (w) x 268px (h) |
400px (w) x 400px (h) |
|
Cover image |
1128px (w) x 191 px(h) |
1128px (w) x 191px (h) |
LinkedIn company post specifications
The LinkedIn image dimensions and other formats (video and documents) for the posts you put out from your company page.
|
Post type |
Recommended specs |
|
Image post |
1200px (w) x 1200px (h) square 1080px (w) x 1350px (h) portrait |
|
Video post |
Resolution 256px x 144px (min) – 4096px x 2304px (max) File size 75KB (min) – 5GB (max) Length 3 seconds (min) – 10 minutes (max) |
|
Document post |
File type PPT, PPTX, DOC, DOCX, and PDF* File size 100MB (max) Length 1 – 300 pages** |
*we recommend PDF
**we recommend between 4 and 12
LinkedIn ad specifications
The LinkedIn ad dimensions for all available types of ads you can run from your company page.
|
Ad type |
Recommended specs |
|
Single image |
Image size 1200px (w) x 628px (h) landscape 1200px (w) x 1200px (h) square 628px (w) x 1200 (h) vertical File type JPEG, PNG or GIF Text Headline: 70 characters |
|
Video |
File size 75KB (min) – 200MB (max) File type MP4 Resolution 360px (w) x 360px (h) (min) 1920 (w) x 1920px (h) (max) Length 3 seconds (min) – 30 minutes (max) Text Headline: 70 – 200 characters Introductory text: 150 – 600 characters |
|
Carousel |
File size 10MB File type JPG or PNG Number of carousel slides 2 – 10 Text Slide headline: 45 characters Intro text: 255 characters |
|
Document |
File type PDF, DOC, DOCX, PPT, PPTX* File size 100MB Number of pages Less than 10 Text Headline: 70 characters Intro text: 150 characters |
|
Event |
Text Event title: 255 characters Includes LinkedIn event URL (event must be set up on LinkedIn before you can run these types of ads). LinkedIn will automatically pull through the image used on the event to the ad. |
|
Thought Leader |
This is a newer type of LinkedIn ad that allows you to promote employee posts through your company page as ads. The thought leader will need to approve the ad before it goes live. This type of ad doesn’t have a call to action and is used more commonly for brand awareness. We recommend using this format to promote well-performing posts from senior leaders within your company. |
Have a question about running LinkedIn ads? Send us a message and we’ll see how we might be able to help.
Meet the writer
Design isn’t something you dabble in. Alice is a true, qualified designer and that skill jumps off the page. When it comes to channels, she’s done ‘em all – social, press ads, direct mail, brochures, we could go on and on…
Having led the design for countless brands, Alice can switch hats and produce work that’s on brand and to the brief, every. single. time.
Meet the rest of the revvd team.
