Your Ultimate Guide to LinkedIn Design Specs 2024

This guide will talk you through all the LinkedIn design specs you need to know.

We all know what it’s like trying to remember the right social media design specifications for each platform. When you’re running social media accounts for a business, you always want to optimise your posts to match the platform to give your posts the best chance of performing.

To help you out, our Designer Alice has put together a guide for LinkedIn design specs so you’ll never have to hunt around looking for them again.

Bookmark this page so it’s easy to find when you need it!

LinkedIn ad design specs

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LinkedIn company page specifications

The LinkedIn image dimensions for your business pages. 

Design aspect

Minimum size

Recommended specs

Profile image

268px (w) x 268px (h)

400px (w) x 400px (h)

Cover image

1128px (w) x 191 px(h) 

1128px (w) x 191px (h) 

LinkedIn company post specifications

The LinkedIn image dimensions and other formats (video and documents) for the posts you put out from your company page.

Post type

Recommended specs

Image post

1200px (w) x 1200px (h) square

1080px (w) x 1350px (h) portrait

Video post

Resolution

256px x 144px (min) – 4096px x 2304px (max)

 

File size

75KB (min) – 5GB (max)

 

Length

3 seconds (min) – 10 minutes (max)

Document post

File type

PPT, PPTX, DOC, DOCX, and PDF*

 

File size

100MB (max)

 

Length 

1 – 300 pages**

*we recommend PDF

**we recommend between 4 and 12 

LinkedIn ad specifications

The LinkedIn ad dimensions for all available types of ads you can run from your company page.

Ad type

Recommended specs

Single image

Image size

1200px (w) x 628px (h) landscape

1200px (w) x 1200px (h) square

628px (w) x 1200 (h) vertical

File type

JPEG, PNG or GIF

Text

Headline: 70 characters
Introductory text:  150 characters

Video

File size

75KB (min) – 200MB (max)

File type

MP4

Resolution

360px (w) x 360px (h) (min)

1920 (w) x 1920px (h) (max)

Length

3 seconds (min) – 30 minutes (max)

Text

Headline: 70 – 200 characters

Introductory text: 150 – 600 characters

Carousel

File size

10MB

File type

JPG or PNG

Number of carousel slides

2 – 10

Text

Slide headline: 45 characters

Intro text: 255 characters

Document

File type

PDF, DOC, DOCX, PPT, PPTX*

File size

100MB

Number of pages

Less than 10

Text

Headline: 70 characters

Intro text: 150 characters

Event

Text

Event title: 255 characters

Includes LinkedIn event URL (event must be set up on LinkedIn before you can run these types of ads). LinkedIn will automatically pull through the image used on the event to the ad.

Thought Leader

This is a newer type of LinkedIn ad that allows you to promote employee posts through your company page as ads. 

The thought leader will need to approve the ad before it goes live. This type of ad doesn’t have a call to action and is used more commonly for brand awareness. 

We recommend using this format to promote well-performing posts from senior leaders within your company.

Have a question about running LinkedIn ads? Send us a message and we’ll see how we might be able to help.

Meet the writer


Linkedin

Design isn’t something you dabble in. Alice is a true, qualified designer and that skill jumps off the page. When it comes to channels, she’s done ‘em all – social, press ads, direct mail, brochures, we could go on and on…

Having led the design for countless brands, Alice can switch hats and produce work that’s on brand and to the brief, every. single. time.

 

Meet the rest of the revvd team.

Alice Gedge, Designer, revvd

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